The Challenge
Our Approach
01
Location Scouting & Strategy
Mapped high-traffic, high-visibility locations in each market targeting neighborhoods where the artist's demographic spends time. Prioritized music venue corridors, college districts, and nightlife areas.
02
Multi-Market Coordination
Coordinated installer teams across all markets simultaneously. Each team received location lists, creative assets, and install instructions 24 hours before go-time to ensure synchronized rollout.
03
Overnight Execution
Installers hit walls Friday evening through early Saturday morning, ensuring maximum freshness and visibility for the weekend album drop. Mixed formats for layered visual impact.
04
GPS Documentation & Reporting
Every single location was photographed with GPS coordinates and timestamps. Full gallery report with interactive pin maps delivered within 48 hours of final install.
Install Detail
Street Context
